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Ride Like a Legend

Ride Like a Legend

Honor the legacy of a champion with authentic western apparel and premium cowboy gear.

Our Story

At Lane Frost Brand, we honor a legacy of courage and character through premium apparel and storytelling that resonates with the modern cowboy. From the rugged craftsmanship of our Copperhead Flat and Nighthawk collections to the inspirational pages of 'Everybody Loves Timmy,' we provide quality gear for those who live with heart. Join us in celebrating a timeless western spirit where every stitch tells a story of grit and grace.

What Our Customers Say

The quality of the denim is incredible. Durable enough for the ranch but looks great for dinner.

C
Caleb R.

Absolutely love my graphic tee. It is soft, fits perfectly, and honors a true legend beautifully.

J
Jessica L.

Top-tier craftsmanship on the hats. I have bought three already and the fit is always consistent.

D
Dustin W.

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Legendary Cologne-Frosted

$45.00

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Lone Star

$31.00

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Rifle

$31.00

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Rodeo Patch

$5.00

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Patriot

$31.00

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Bullrider

$31.00

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Decal Mystery 3-Pack

$15.00

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Circle Hat Patch-White

$5.00

Shop the Legacy

Live Like Lane in Premium Western Style

Shop The Collection